Ontraport has a free trial that lasts for two weeks. There are four paid plans, including Basic, Plus, Pro, and Enterprise. Benchmark Email deals primarily in email marketing, as the name might tell you. As of now, they integrate with more than apps and brands, including Facebook, Magento, Shopify, Flicker, Twitter, PayPal, and many others.
Having so many options can be daunting, especially when you are a small business buying an email marketing software for the first time. This comprehensive list of the 13 best email marketing software should guide you in the right direction. You can also do so much more: Since EngageBay is an all-in-one software, you can streamline your marketing, sales, and customer support all in a single platform.
Connect your favorite apps — and EngageBay becomes even more powerful. Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Skip to content.
Free Signup. The tool offers prewritten co-marketing, customer reference, PR and blogging outreach, and sales emails to help you save time. With the marketing tool, you can personalize each touchpoint of customers with your brand. HubSpot marketing dashboard enables you to check the revenue impact of each marketing campaign.
Using the marketing tool, you can create mobile-optimized emails that are personalized for each recipient. HubSpot offers community support for the free plan.
There is an app available for iOS and Android devices. Mailchimp enables targeting customers based on their relationship with your business: first-time users, repeated customers, and order choices. With specific segments, you can send relevant emails for better results.
Mailchimp offers a drag and drop editor to make it feasible for you to design emails. It allows you to monitor trends, and track performances of your campaigns to understand audience behaviour. You can find out who has clicked, purchased, and downloaded your products to analyze the interaction with your campaign.
Mailchimp shows data of emails received by customers in their spam folder and helps you avoid landing in spam. Mailchimp offers help bot and email support. There is a mobile app available for iOS and Android devices. SendGrid offers a range of templates with additional elements such as images, text, columns, buttons, and more.
You can also create your own templates through HTML coding. The email marketing tool offers a feature to automate recurring targeted emails. SendGrid enables you to send personalized messages through a marketing automation feature. With cross-team collaboration, SendGrid allows you to streamline communication across all email campaigns. It also supports multiple programming languages and interactive documentation. The email marketing software makes tracking and analyzing the performance of your campaigns easier.
It identifies the emails that have performed the best and how you can optimize further. Sendinblue offers a responsive design email builder that contains a template library, elements and different styles. You can also create your designs from scratch. With more personalized emails, you can show your customers that you care for them and increase your open and click-through rate.
Sendinblue offers API, SMTP, eCommerce plugins, and Relay setup options to easily send order confirmation, password reset, and different email notifications as per your business needs. Wrike is a project management tool for marketing that provides insights into your campaigns. You can check the money spent on campaigns and the revenue earned with total links and clicks. Your teammates can comment on images, videos, and HTML to provide feedback.
Your team can also edit the content on a real-time basis, allowing each team member to know who made the changes. With Wrike, you can selectively notify people who should be put in a loop when a change is made. Wrike also syncs with your email service provider, and you can leverage the features of your email service provider with Wrike actionable insights on your campaign. Wrike offers phone, live chat, and community support.
There is a mobile application for iOS and Android devices. Every small business has different requirements when it comes to email marketing software. Your business should aim for a solution that is easy to use, scales higher, and avoids spam filters.
EmailOctopus closes this gap. The main downside of EmailOctopus is its simplicity. EmailOctopus would be perfect for a small tech startup, where someone on the team is fluent in AWS and needs the flexibility and power of SES without the creation of the emails themselves needing to be coded. Email marketing software needs to grow your business by saving you time and converting your leads into customers , and those customers into repeat customers — on autopilot.
You can access the dataset we use to determine the top 10 email marketing software providers at the end of this guide.
Sometimes very little, sometimes a lot. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market. Comparing email marketing software based on cost alone is a dangerous game. It would be remiss not to point out that cost and value are not the same thing.
While some are easy to use because they offer few bells and whistles, others strike a balance of being powerful while easy to use. The following three tools do the latter:. An email marketing tool is worthless if your emails end up in the spam folder.
In order to get the best deliverability rates, there are a few things email marketing services need to do:. All of the email marketing tools in our top ten do all of these. Regardless of which tool you choose, you can expect deliverability rates in the If you want to take deliverability into your own hands, you may wish to buy a dedicated IP for sending emails.
This is a feature offered by both companies. Only a handful go above and beyond with additional email marketing features designed to save you time and get better results. Here are our top three email marketing tools that go above and beyond with features. This means you can split test radical changes like sending ten emails to new leads versus only four, to see which sequence has the highest conversion rate.
We use this for localising pricing i. Global variables — We have over automated emails setup in our ActiveCampaign account. What happens if, for example, I want to change something in my email signature? Or update the pricing of one of our plans? This is where global variables are a big time saver. Smart Content — Similar to the conditional content feature offered by ActiveCampaign, Smart Content allows you to hide and display blocks of content in your email campaigns based on where a contact is in your buying cycle, or which lists they are in.
While you can technically put emojis in the subject line using almost any email marketing tool, HubSpot makes it a bit easier by having an emoji button next to the subject line box. The next day, they come back to your website to learn more. Instead of showing the same form asking for their name and email address, HubSpot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time.
This is called Progressive profiling — and it allows you to send more personalised email campaigns as you gather more information on your leads. Omnisend offers an impressive range of e-commerce email marketing features. Product Picker — In addition to being able to drag and drop products from your store directly into email campaigns a huge time saver , Omnisend also has a handful of CTR boosting email templates, such as scratch cards and gift boxes.
The reason for this is that email marketing works best when emails are triggered to the right people at the right time — and the data required to enable this is often stored in a CRM system. While you can make this work with a separate CRM, integrating the two is an extra step that could be avoided. This requirement technically rules out all but two of our top ten, with HubSpot and ActiveCampaign remaining.
HubSpot is the undisputed leader in this category. Their CRM system is extremely powerful, yet straightforward to use. You can view deals in a pipeline format as shown above or as one long list in a table.
Because HubSpot contains so much data on each of your leads, you can use their marketing automation platform to build email sequences that use CRM data to trigger emails to contacts based on their behaviour. Where ActiveCampaign shines is with its marketing automation builder.
Most email marketing tools offer very little when it comes to reporting functionality, to the point that understanding what emails are generating a positive return on investment can be a surprisingly difficult question to answer. In our review of the top ten email marketing tools, we were most impressed by the email analytics and reporting offered by these three companies. As an all-in-one marketing platform, it should come as no surprise that they offer a huge variety of reports, answering every marketing question imaginable.
Their campaign reports are easy to digest and surprisingly insightful. Interestingly, HubSpot is one of the only email marketing tools to report on the time people spend reading an email.
What I particularly like about Autopilot is that you can set the goal of each automation journey and view reports around whether that automation journey is hitting its goal. There are some exceptions, such as Autopilot, which has an enormous variety of native integrations. When it comes to Zapier integrations, not all of them are created equal. Broadly speaking, the more triggers and actions an email marketing tool provides, the easier it is to automate tasks.
Below is a list of the top ten email marketing tools, ranked from highest number of triggers, actions and searches to lowest. ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment , which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.
HubSpot has arguably built its entire business around education. By blogging, running events, and becoming a thought leader in inbound marketing, leads came to them — rather than them having to rely on traditional outbound marketing.
As such, you can expect world-class training when you sign up to HubSpot. One cautionary note is that HubSpot charges additional fees for onboarding services. On the support side, HubSpot is also exceptional. As it stands, Drip offers all customers access to its customer success team, who offer agency-level support around deliverability optimisation, strategy and technical support — free of charge.
In addition to this, Drip offers an abundant range of webinars, guides, and courses aimed at advancing your e-commerce email marketing knowledge. All three of the services above provide extensive documentation on their websites about their security and compliance measures.
In addition to collecting 1, reviews of email marketing tools over the last 12 months, our team has gathered 5, data points across email marketing companies, which you can access for free. If you would like a copy of our raw dataset to make your own comparisons you can get it by completing this survey no email address required. I hope this guide has been useful in helping you choose an email marketing tool. If you have any feedback or unanswered questions, feel free to reach out to me or tag me in a share on Twitter or LinkedIn.
Marcus Taylor is the founder of Venture Harbour. The data set file is not being sent. Could you please send it to me? Hi Marcus, thank you for the research, very much appreciated. Thanks again! Great and informative post. I recently switched from MailChimp to Mailerlite and have been pleased with the results.
I would really like to have a look at your dataset, I already filled out the survey twice, but it does not seem to work — still no email with dataset received. Thanks a lot! Great article. On the SendX website, the pricing is mentioned in slabs — so the final bill will be the addition of all slabs that are applicable to your number of contacts. Hello Marcus Taylor, Thank you to share such a piece of useful information with us. Thanks for this informative review Marcus. What are your thoughts on ConvertKit?
It was recommended to me, I am a blogger who does it for passion for the last 5 years, but I am thinking of starting to monetize my work. Please forgive me if I missed this in some of the comments and replies, but I saw nothing on Infusionsoft or Marketo.
I was expecting to see both in your analysis, but nothing was mentioned, save for the remark early on that Active Campaign has rocketed past Infusionsoft in the marketplace.
Keap formerly Infusionsoft is now in 37th place and Marketo is at 78th. Used this for a month then switched to Klaviyo and it is light years better. Sendlane had a million bugs and almost ruined my business. Thanks for this article. It is super helpful.
But I have always worked for e-commerce companies. I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify.
So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration? Fantastic article, thank you!
Thanks in advance for the advice. I would probably look at something like MailerLite or Moosend. While they do both offer automation, you can obviously just use them for basic mass email sending — and both should be affordable at 6, contacts.
Marcus, thank you very much for detailed yet to the point review! Cost-Effective: For a small monthly fee, you can get your content in front of a large number of people every month, knowing that there are no extra hidden costs. Audience Growth: With email marketing, you can capture cold leads and nurture them into paying customers. They can then purchase a product from you with ease because you have built this trustworthy relationship with them over time.
Easy to manage: The beauty of email marketing is that you can create an email automation once, and it will continuously do the work for you.
You won't have to stress about sending welcome emails individually to all of your new subscribers, making email marketing software great for time management. Control over your audience: If you send out an email, you can be confident that it will land up in your audience's inbox. You control what your audience sees compared to other social platforms that can one day decide to close your social account for no reason. You have complete access to your entire subscriber list all the time. What features should I look for in an Email Marketing Tool?
Integration This feature allows you to integrate whatever platform you are using for your business. Whether it be a WordPress blog or Shopify store, you can link these two software together and have them work in unison. For instance, if someone were to purchase an item on your Shopify store, your email marketing software can send them a thank you email with a coupon for next time. With that, your business can see how campaigns perform and then adjust them accordingly to see better results, including measuring your audience growth over time.
Segmentation Allows you to place your subscribers in different categories based on their interests, where they live, purchases they have made in the past, or even what pages on your website they have visited.
This will ensure that your small business is delivering relevant content to your email subscribers. Automation Email automation comes into play once you have segmented your audience into different categories. You create your email content once, and the software does the work for you by sending triggered emails with relevant content to your subscribers.
You can then analyze which campaign performed the best by checking the number of opens, clicks, or even purchases. Customer Service Time is money. There is nothing worse than having technical difficulties with your software and not being able to sort it out straight away. You want to look for email marketing software with quick and efficient support, so when your business is in an emergency situation, they can get back to you in a timely matter and sort it out.
Custom Templates People are visual beings, and in today's age, our heads are all over the place. The templates that you use need to capture your audience's attention in a matter of seconds. You don't want your campaigns to be overwhelming, but you also don't want them to be boring.
If you can edit your template or choose the right one, you can engage your audience and likely get them to purchase a product. Summary We have dived into finding the best email marketing software for your small business by focusing on the main features , price, and their ease-of-use.
Yes, email marketing is one of the most effective marketing strategies that you can use and still spend the least amount of money. Your subscriber list, as long as they stay opted-in, is yours forever. Both your business and audience can grow togetherpromotional emails about your products to all your existing customers.
On the other hand, it will help you personalize your emails to convert new leads into customers. What Are the Types of Email Marketing? Welcome emails once you have captured a lead Newsletters to let your audience know what is happening Promotional emails that offer your audience a coupon or discount on their next purchase Transactional emails, sending the customer their receipt Lead nurturing emails to build a relationship with your audience Why Get Started with Email Marketing?
It is the best way to build an organic audience that wants to listen to what you have to say. What makes it so great is that once you have put the work into the email marketing software, you will reap the benefits for years to come.
It will do the work for you at no extra cost. All-in-one Marketing platform A small business that wants not only advanced automation but also marketing. Small business with a big budget Powerful email automation Users who are experienced in email marketing. I wouldn't recommend if that is your main focus. Unlimited landing pages and forms Sell digital products and subscriptions Free migration from another software Automated funnels and Sequences.
Easy to navigate the software Online support, loads of videos to watch Free spam testing. Wide variety of templates available Fast drag-and-drop editor Built-in-image editor Not the best deliverability rates.
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